The Digital Now for Natural Resource Professionals: Online in the 21st Century

The Digital Now for Natural Resource Professionals: Online in the 21st Century

November 11-12, 2021
Online Delivery via Microsoft Teams

Registration:
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Registration is $50 for both days.

Day 1: November 11, 10 a.m.-4 p.m.

Digital Learning Strategies – There’s no faster way to the bottom of the online learning world than to be online without a strategy designed for learners. Many organizations put the test of success at being content to be “just online.” Digging deeper, most of them want to be able to have either impact or influence in their outreach and not just count the number of hits or likes.

This day is dedicated to understanding how natural resource information is (or could be) consumed online using a learner-based approach. What happens when you shift your mindset from marketing to learning? From information to knowledge? From connecting to engaging?

The 21st century isn’t about being online; it’s about being online well. To do that, they will look at learner differences, how online learning can be enhanced, how simple messaging can turn into engagement, and how generational intelligence helps them pick the right tools, tones and messages to reach broad audiences.

Day 2: November 12, 8:30 a.m.-12:30 p.m.

Getting Found with all the Noise – They will look at some of the best platforms for natural resource professionals to form a presence in and some of the biggest platforms to learn how writing changes between them and making the most out of your content. How do you get found with so many competing voices? They’ll go through various exercises to help you build good content. They will look at some additional graphics and analysis tools to help you refine your reach. Learn some quick tricks and tips to get you down the road.